Thursday, 16 May 2013

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Advertising and Integrated Brand Promotion, 4th Edition, by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

  • Sales Rank: #9212958 in Books
  • Published on: 2005-05-25
  • Original language: English
  • Number of items: 1
  • Binding: Paperback

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Monday, 13 May 2013

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As a novelist, art critic, and cultural historian, John Berger is a writer of dazzling eloquence and arresting insight whose work amounts to a subtle, powerful critique of the canons of our civilization. In About Looking he explores our role as observers to reveal new layers of meaning in what we see. How do the animals we look at in zoos remind us of a relationship between man and beast all but lost in the twentieth century? What is it about looking at war photographs that doubles their already potent violence? How do the nudes of Rodin betray the threats to his authority and potency posed by clay and flesh? And how does solitude inform the art of Giacometti? In asking these and other questions, Berger quietly -- but fundamentally -- alters the vision of anyone who reads his work.

  • Sales Rank: #164746 in Books
  • Brand: Brand: Vintage
  • Published on: 1992-01-08
  • Released on: 1992-01-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.01" h x .59" w x 5.12" l, .53 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Used Book in Good Condition

Review
There is great stillness in Berger's prose. But after a few pages, his statements start to sing and go on singing." -- New Republic

"Instant readability ... [Berger] makes one see [paintings] as statements or questions in a living language." -- New Statesman

From the Inside Flap
As a novelist, art critic, and cultural historian, John Berger is a writer of dazzling eloquence and arresting insight whose work amounts to a subtle, powerful critique of the canons of our civilization. In About Looking he explores our role as observers to reveal new layers of meaning in what we see. How do the animals we look at in zoos remind us of a relationship between man and beast all but lost in the twentieth century? What is it about looking at war photographs that doubles their already potent violence? How do the nudes of Rodin betray the threats to his authority and potency posed by clay and flesh? And how does solitude inform the art of Giacometti? In asking these and other questions, Berger quietly -- but fundamentally -- alters the vision of anyone who reads his work.

From the Back Cover
In About Looking the author explores our role as observers to reveal new layers of meaning in what we see. Berger quietly - but fundamentally - alters the vision of anyone who reads his work.

Most helpful customer reviews

41 of 53 people found the following review helpful.
Interesting Perspective
By C. M. Stahl
This is a romantic view of art with leftist references. It is about the way we perceive things visually, in various contexts. He uses photographs and painted works primarily but ends the book by describing how we might view a field. Different sociological and psychological factors will temper what we interpret what we are seeing.

Berger writes in a style that I enjoy, descriptive and without concern for the grammatical structure that the nuns taught me in elementary school. That is not to say it is poorly written, Berger does take some license with proper English. Still the florid prose is very entertaining to me.

I agree with the political concerns that the author has but I do have a problem with his presentation. In particular he discusses the uses of visual images for propaganda and how art was manipulated by Nazi Germany. This is true but then he describes how art can be used to promote socially progressive ideology. In my own opinion propaganda is propaganda whether it is from the left or the right of the political spectrum.

A second issue I take with this author is that he takes some pretty fanciful leaps in his determination of what some artistic ploy means. He described a series of sculptures that would be placed next to a wall. One side of the sculptures was flat. He determined that this was not due to their inevitable placement but to some other factor.

My last issue has to do with presentation. Berger makes a lot of assumptions that are personal. They are undoubtedly a result of a lot of thinking, reading and discussing art. I do not necessarily think they are wrong. He does however, assume that he is correct. Several times this occurred when I was unable to see from his perspective at all. I think that suggestions and fanciful leaps can be appropriate in an art criticism reading. I suggest that the points would reach home more readily if they were phrased ala "...perhaps we could suggest..., or ...maybe one way of interpreting the form is..." Berger instead uses polemic type phrasing such as "undoubtedly this is a result of..."

For an interesting perspective, some historical information and thought provoking suggestions this is a very good read.

85 of 89 people found the following review helpful.
How little we appreciate visually
By taking a rest
Most of what our eyes take in is filtered, as we cannot process all that is within the field of our vision. Were there no limits, sleep would be required for the vast majority of each 24-hour period. Our brain provides filters that allow selective acknowledgement or perhaps isolated concentration on those visual cues that we deem important.
Mr. John Berger's book, "About Looking", will radically change your perception of what you see.
Much of the book is dedicated to explaining how various artists' works should be visually understood, what a casual viewer would observe as opposed to someone who is trained in art. I have generally found the long-winded, affected, and pretentious descriptions of art by "Art Experts" to be ridiculous at best and coma inducing more the norm. As Mr. Berger takes you through various artists and how he "sees" their work the language can still seem a bit affected, but as you read, this man uses the words he needs. To suggest he is affecting his explanations would be a petty way to express one's ignorance. Read what he says, and you will see things, as you have not before.
I enjoyed the entire book, however the essays, "Why Look At Animals, and, Uses of Photography", were of greatest interest. They went beyond the explanation of expanding the methods of how the visual can be expanded and included History, Anthropology, and Sociology as well. Many people find zoos artificial, perverse, or even fraudulent. When you read this man's explanation of Animals, our relationships to them over time and how we see them, and they us, regardless of what you now feel you will feel differently.
The same is true in his essay on photography. The science is relatively new, the use and invasion of the camera has become something so common the practice of using a camera is barely noticed. There are the occasional eruptions over privacy, surveillance, and "Big Brother", but those that suggest we are not already a society who have given up much of their privacy, are deluding themselves. Mr. Berger does not just opine on the subject. Court cases, the use of the camera in all its incarnations is explored more deeply than a casual look would suggest there is material to talk about.
This is not a book by a shallow charlatan picking off a couple of quick tricks that make you say hmmmmmmm. He does show that even when the filtered information arrives we see very little of what reaches us; we rarely gain the benefit of all the information. He demonstrates how a bit of inquisitiveness can make what seems ordinary spectacularly special.

4 of 5 people found the following review helpful.
Berger is genius
By Bill Codi
Berger is insightful and intense. A wonderful read and necessary dissection of modern art. A true learning experience. Full of deep thought provoking essays.

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The original essays collected here under the general title of The Knowledge Society were first commissioned for a conference held in the late fall of 1984 at the Technische Hochschule Darmstadt, West Germany. The conference in Darmstadt saw a larger number of contribu� tions presented than could be accommodated in this edition of the Sociol� ogy of the Sciences Yearbook. However, all contributions were important and affected those published in this collection. We are therefore grateful to all participants of the Darmstadt conference for their presentations and for their intense, useful as well as thoughtful discussion of all papers. Those chosen for publication in the Yearbook and those undoubtedly to be published elsewhere have all benefitted considerably from our discussions in Darmstadt which also included a number of the members of the edito� rial board of the Yearbook. In addition, we are pleased that the authors were able to read and comment further on each other's papers prior to publication. As is the case in every endeavor of this kind, we have incurred many debts and are only able to acknowledge these at this point publicly while expressing our sincere thanks and appreciation for all the intellectual sup� port and the considerable labor invested by a number of persons in the realization of the collection.

  • Sales Rank: #3889246 in eBooks
  • Published on: 2012-12-06
  • Released on: 2012-12-06
  • Format: Kindle eBook

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Tuesday, 7 May 2013

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Lenguaje del color, by Juan Carlos Sanz

  • Sales Rank: #7059833 in Books
  • Published on: 2005
  • Original language: Spanish
  • Dimensions: 9.45" h x 1.06" w x 9.41" l,
  • Binding: Paperback
  • 328 pages

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Thursday, 2 May 2013

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From one of the greatest minds in contemporary mathematics, Professor E.T. Bell, comes a witty, accessible, and fascinating look at the beautiful craft and enthralling history of mathematics.

Men of Mathematics provides a rich account of major mathematical milestones, from the geometry of the Greeks through Newton’s calculus, and on to the laws of probability, symbolic logic, and the fourth dimension. Bell breaks down this majestic history of ideas into a series of engrossing biographies of the great mathematicians who made progress possible—and who also led intriguing, complicated, and often surprisingly entertaining lives.

Never pedantic or dense, Bell writes with clarity and simplicity to distill great mathematical concepts into their most understandable forms for the curious everyday reader. Anyone with an interest in math may learn from these rich lessons, an advanced degree or extensive research is never necessary.

  • Sales Rank: #44370 in Books
  • Brand: Touchstone
  • Published on: 1986-10-15
  • Released on: 1986-10-15
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 1.60" w x 5.31" l, 1.10 pounds
  • Binding: Paperback
  • 608 pages
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  • Great product!

Review
Bertrand Russell Professor Bell has done his work well....Any [one] engaged in learning mathematics will profit by reading him, since he humanizes the subject and helps to a realization of the historical environment.

The New York Times Extremely harmonious...a first text in the philosophy of mathematics....Bell's style is very enjoyable.

Nature Professor E.T. Bell has written a fascinating book. The amount of biographical details and of mathematics that he has compressed into a volume of 600 pages is extraordinary...he carries the reader along; he whets the appetite.

Review
Bertrand RussellProfessor Bell has done his work well....Any [one] engaged in learning mathematics will profit by reading him, since he humanizes the subject and helps to a realization of the historical environment.

The New York TimesExtremely harmonious...a first text in the philosophy of mathematics....Bell's style is very enjoyable.

NatureProfessor E.T. Bell has written a fascinating book. The amount of biographical details and of mathematics that he has compressed into a volume of 600 pages is extraordinary...he carries the reader along; he whets the appetite.

About the Author
Eric Temple Bell was born in 1883 in Aberdeen, Scotland. His early education was obtained in England. Coming to the United States in 1902, he entered Stanford University and took his A.B. degree in 1904. In 1908 he was teaching fellow at the University of Washington, where he took his A.M. degree in 1909. In 1911 he entered Columbia University, where he took his Ph.D. degree in 1912. He returned to the University of Washington as instructor in mathematics and became full professor in 1921. During the summers of 1924-28 he taught at the University of Chicago, and in 1926 (first half) at Harvard University, when he was appointed Professor of Mathematics at the California Institute of Technology.

Dr. Bell was a former President of the Mathematical Association of America, a former Vice President of the American Mathematical Society and of the American Association for the Advancement of Science. He was on the editorial staffs of the Transactions of the American Mathematical Society, the American Journal of Mathematics, and the Journal of the Philosophy of Science. He belonged to The American Mathematical Society, the Mathematical Association of America, the Circolo Matematico di Palermo, the Calcutta Mathematical Society, Sigma Xi, and Phi Beta Kappa, and was a member of the National Academy of Sciences of the United States. He won the B�cher Prize of the American Mathematical Society for his research work. His twelve published books include The Purple Sapphire (1924), Algebraic Arithmetic (1927), Debunking Science, and Queen of the Sciences (1931), Numerology (1933), and The Search for Truth (1934).

Dr. Bell died in December 1960, just before the publication of his latest book, The Last Problem.

Most helpful customer reviews

77 of 80 people found the following review helpful.
Opinionated, entertaining, informative and riveting
By Mike Christie
This book has entertained, educated and intrigued two generations of young aspiring mathematicians, as well as people who would never grow up to do research mathematics, but who could see the beauty of number. Bell's style is addictive; he makes every personality come to life--from Galois, brilliant, unlucky and doomed, to Gauss, the "Prince of Mathematicians", to Pascal, mystical and tormented. No one who reads this book can forget, for example, the section entitled "Galois' last night", where, the night before Galois knows he will die, he spends "the fleeting hours feverishly dashing off his last will and testament, writing against time to glean a few of the great things in his teeming mind before the death which he foresaw could overtake him. Time after time he broke off to scribble in the margin 'I have not time; I have not time,' and passed on to the next frantically scrawled outline."
Which is sad, in a way, because it is, according to modern accounts of Galois' life, not accurate. The work Bell is describing was written before his last night, in no such hurry. This has been known for some time, and yet few who know, and who perhaps should know better, will relinquish their affection for this marvellous book. It so captures the enthusiasm one can feel for the beauty and poetry that mathematics brings to the mind that errors of fact are minor flaws.
And the errors are few enough that they really don't matter. In Galois' case, for example, one takes away a deeply etched portrait of an astonishing mind that descended on revolutionary France like a meteorite, and which had about as much chance of being understood. This is accurate, and Bell tells his stories so powerfully that they stay in the mind--for decades, in my case and that of others I know who have read him.
Bell includes many wonderful quotes and stories. The whole first section of the book is just a series of quotes--my favourite is perhaps Weierstrass, "A mathematician who is not also something of a poet will never be a complete mathematician." But he lards the book with quotes, and since this book can profitably be read by an enthusiastic 12-year-old, and often has been, for many people this book is the first time they will meet with such famous quotes as Newton's line about being merely a child, playing with pretty pebbles on the seashore.
Bell claims that the book is not a history of mathematics, and he's right. It's a series of chapters that provide biographical--and mathematical--sketches of thirty-odd great mathematicians, from Archimedes to Cantor. You'll learn a lot about the history of mathematics from this book, but mostly you'll be infected by the passionate enthusiasm of someone who knows and loves his subject. Buy it; read it; if you love mathematics you won't regret it.

23 of 27 people found the following review helpful.
The definitive mathematical biography of its time
By P. Wung
This was the book that piqued my interest in mathematics and the people who does mathematics for a living. Be aware that this book was written in the days when only caucasian western men did mathematics. Asian mathematics weren't considered and women mathematicians were considered to be novelties, not worthy of attention.
This book considered all of the heavy weights in mathematics at the time. From the Greeks onward until those mathematicians considered worthy at the time of Bell's writing. Bell's review of their lives are partly general biography, part assessment of their mathematics, and part psychological studies of why they did what they did. Bell is by no means an objective reporter of the facts. He definitely had his favorites and he had his not so favorites, and he was not shy about letting you know. That is partly why this is such a good book. He puts in his opinions of the foibles and genius of each of the men he is writing about and he puts their genius in a pecking order that he himself created. I found it informative and entertaining. Others may find it bothersome, but this is by far the most complete book of its kind for its day. I recommend it to anyone even remotely interested in mathematics and mathematicians.

18 of 21 people found the following review helpful.
An excellent read, for all people
By A Customer
This book is a collection of dozens of (short) biographies of mathematicians ranging from the ancient Greeks to leading 19th century mathematicians, like Cantor or Weierstrass. His writing is charming, to say the least, and he puts forth his personal opinion numerous times throughout the text. While the work contains some mathematics, it is at a level simple enough for most people to understand, and in any case, those parts can be skipped through without too much loss in content.
We learn that mathematicians really are like the rest of the world, not nerds or ivory-tower type academicians. The types of people here span the whole gamut, and as their lives were intertwined with historical events of the time, we learn a bit about general history in this book as well.
Bell's writing is also excellent. He keeps the style varied, and as his material spans almost 2500 years, the book is never boring. My personal favorites were the biographies about Galois and Abel, and as their lives were tragically cut short by lots of unlucky circumstances, Bell writes wonderfully about their lives and how mathematics touched them, and in return was blessed by them. It is perhaps Galois' story which can ring true with younger readers - like many teenagers, he was full of ambition, dreams, and hopes, but, well, he had an incredible gift for mathematics and also a whole lot of bad luck - but you'll have to read the book to see for yourself!
This book is definitely not to be missed. Although the book is long, you'll enjoy every minute of it, and also come away wiser about a group of people not many people in this world know much about.

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Tuesday, 30 April 2013

[C105.Ebook] Ebook Major Legal Systems in the World Today. An Introduction to the Comparative Study of Law., by rene david

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Major Legal Systems in the World Today. An Introduction to the Comparative Study of Law., by rene david

  • Published on: 1968
  • Format: Import
  • Original language: English
  • Number of items: 2
  • Binding: Hardcover

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Sunday, 28 April 2013

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Stewart's 'Calculus - Early Transcendentals' - 4th (Fourth) Edition, by James Stewart

1151 pages.

  • Sales Rank: #1492196 in Books
  • Published on: 1999
  • Binding: Hardcover

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